Project Overview

Litehouse Inc. partnered with Food Network star Guy Fieri to launch his bold new Flavortown Sauces nationwide. To introduce all nine crave-worthy flavors — like Honey Money BBQ, Mop BBQ, Top Secret Sauce, and the iconic Donkey Sauce — we created a fully integrated campaign that captured Guy’s signature energy and unmistakable, high-impact love of flavor.

Our Approach

To bring Flavortown to life, we leaned into Guy Fieri’s unmistakable personality and flavor-first philosophy. Our strategy centered on bold, consumer-driven storytelling, brought to life through dynamic visuals, playful messaging, and high-impact digital experiences such as digital video, paid social media, organic content, and user-generated content (UGC).

From mouthwatering product photography to playful short-form videos and the 15-second hero spot “Party Aisle,” every touchpoint was crafted to capture attention and spark cravings. The creative tone and visuals were as fearless and unforgettable as the sauces themselves.

Bold to the Bone, Built to Sizzle: Launching Flavortown Sauces Nationwide

Our fully integrated campaign combined eye-catching digital advertising across high-impact media placements, tailored social content designed for engagement and shareability, and a nationwide media strategy to drive awareness, trial, and purchase. From first click to shelf pick-up, we built a seamless brand experience that brought Flavortown to cookouts, kitchens, and carts across the country — delivering the fiery flavor and energy only Guy Fieri can serve up.